Project Goal: To develop a comprehensive brand identity and create all visual assets for iHeartDance NYC.

iHeartDance NYC began with 22 shows on the rooftop of the Empire Hotel, starring dancers from American Ballet Theater, New York City Ballet, Broadway, and more. Over the last year, iHeartDanceNYC produced seventeen sold-out performances, employed over 200 dancers and choreographers, raised significant funds, and welcomed live and virtual audiences across multiple countries including a Ukraine Benefit.

My Role: As Creative Director for iHeartDance NYC, I was responsible for:
Brand Identity, Marketing Collateral, Print and digital advertisements, Social media graphics, Website design and development, Show programs, Merchandise and swag

Visual Communication: Ensuring consistent and impactful visual messaging across all platforms.

Results: The branding and marketing efforts successfully promoted iHeartDance NYC, contributing to seventeen sold-out performances, employing over 200 dancers and choreographers, and reaching audiences across multiple countries. We raised over $200,000 that went straight to dancers with a separate benefit for Ukraine.

iHeartDance NYC has been featured in:
ABC 7, CBS, Broadway World, Extra, 4 New York, The New York Times, Dance Informa, NBC New York, Crain's New York Business, WCBS880, Town & Country, Critical Dance, Here and Now, The Dance Enthusiast